JÖRD - Restless by nature

Arla wanted to grow awareness of their brand new plant-based organic oat drink JÖRD, plus establish it as a major player in the dairy alternatives category.

We engaged with the restless audience that JÖRD wanted to reach by getting them to see how many genres they’d listened to over their Spotify history. Wouldn’t you be curious?

From J-pop, to Italian Folk Metal, J-pop, Bluegrass to German DNB, there’s over 5,000 genres to listen to… JÖRD helped them found out.

This gave them a #JORDSCORE which compared the number of genres they’d listened, to everyone else.

Sharing your score on socials would give you a chance to win a Staycation worth £1,000.

From 2021-2022, sales of JÖRD soared 64% to £6.2m, on the back of a near 50% rise in volumes (Source: NielsenIQ w/e 13 September 2022)