Cadbury Modern or Classic x Spotify

Cadbury teamed up with celebrity DJ Marvin Humes to host a mixing master class at a London studio.

To help promote this, we invited our audience to scan their Spotify listening taste to see how much they were ‘Classic’ or ‘Modern’, based on how much they listened to tracks from pre or post 2000…

By participating, the audience were in with a chance of going to the mixing master class, and selection of vinyl-shaped chocolate records.

Marvin also curated a playlist with ten modern and ten classic tracks that we promoted.