Xbox x Spotify

Even before Spotify was officially available as an app on Xbox, their marketing team were using it as platform to reach their audiences to promote new consoles such as the Xbox One S, and games like Forza Motorsport.

Xbox were always up for being the first to try new promotional ideas on Spotify, like being the first advertiser to target real-time Christmas song listeners to hijack their experience with Zombies to promote Dead Rising 4.

For Forza 3 (set in Australia), listeners could see the most popular songs unique to different parts of the country.

This video was made to summarise some work we’d done together at the end of the year.