The Telegraph x Spotify

The Telegraph wanted to reach new audiences with their content. In a UK-publisher first, they partnered with Spotify which put some of the world’s best song writing talent in the spotlight.

Story Behind The Song, featured Craig David, Charli XCX and Jessie Ware, told, in their own words, how the lyrics of some of their songs came to be.

A new songwriter was revealed weekly, with other artists including Wretch 32, Kodaline, Miranda Cooper (Kylie Minogue), Girls Aloud, Ash, will.i.am, and Lily Allen.

All of the five minute video interviews were accompanied by an editorial write up and podcast.

Story Behind The Song was part of The Telegraph’s ‘Words chosen well’ brand campaign, aiming to showcase its award-winning quality journalism and reappraisal of the brand.

The partnership was an excellent way to demonstrate the significance of words in action.