Gordon’s Gin x Spotify

Gordon’s was market-leading for a long time in the UK, but found itself amongst 146 new brands appearing in the gin market almost overnight. While it had 38% share, newer, premium gins, threatened it. Market growth was outpacing Gordon’s growth.

As part of their media mix around their new “…Shall We?” messaging, Gordon’s asked us to reach audiences on their evening commute home, from 5pm-8pm on Thursdays and Fridays.

We targeted them by city with a 3D audio advert, where a commute soundscape gives way to an on-the-go happy hour as ice cubes clink and tonic is poured.

The Gordon’s “…Shall We?” relaunch triggered sales growth of +151% within 3 years, according to WARC.