Cadbury Flavourites x Spotify

We were challenged by Cadbury to get more people to step out of their comfort zone and buy more than just their favourite bar of Dairy Milk by considering all the other flavours available.

Cadbury firstly collaborated with Mindlab to research how flavour and sound are linked. A sample group expressed their taste experiences when eating the nine Dairy Milk flavours available, and the results were turned into bespoke compositions by the London Contemporary Orchestra… music that enhanced the flavours of the chocolate.

The music was compiled into an album on Spotify, and we also created a bespoke Spotify-powered platform where the music could be remixed, recorded and shared. People could win 12 months Spotify Premium by sharing their composition, and also tickets to the exclusive performance at St Luke’s Church in London by the London Contemporary Orchestra.

• This was the (at the time) Spotify UK’s largest ever investment from an advertiser, and the first of many Cadbury campaigns we partnered with them on.

• 41 million ad impressions run across Spotify to promote the campaign

• The campaign generated £2.81 in sales for every £ spent.