Smirnoff Cider x Spotify

Smiroff Cider was new to the market, and they wanted to get people’s attention during summer.

We created a Summer Rewind tool where audiences could have a playlist generated based on their past bangers from May- August in previous years, mixed in with that year’s summer hits that we thought they’d like.

Smirnoff Cider also curated their own Summer Hits playlist, which they promoted with the help of Out of Home posters with a Spotify code - a unique QR-style code that when scanned with your camera, went straight through to the playlist.

This was the first time a brand had used Spotify Codes for their markeing.