Dairylea x Spotify

Dairylea wanted to raise their awareness and consideration amongst families, so we reached that audience and asked them ARE YOU COOL OR ARE YOU CHEESY?

‘Super Cheesy’ Barry White-style audio ads ran alongside a 'Super Cool' electro/dance style that promoted the campaign, where families were directed to a bespoke platform that analysed their Spotify listening habits to find out how super cool, or super cheesy their music taste actually was… with hundreds of cool and cheesy prizes up for grabs, thanks to Dairylea.