Budweiser Live Project x Spotify

1,200 miles. 14 shows. 9 cities. 6 bands. 1 Epic Tour.

To elevate their appeal amongst 18-24s, Budweiser launched a nationwide tour of free gigs with emerging bands including Wombats, Twin Atlantic and Krept and Konan, across nine student cities in the UK.

Our job at Spotify was to promote this tour to our 18-24 audiences in these cities, and make sure all venues were filled.

We launched The Budweiser Live Project hub, which is where people could find out about the artists, tour dates, apply for tickets, and watch live performances, behind-the-scenes footage from the Tour Bus. Artists’ tour playlists were updated as the tour progressed.

• 12,000 registrations for tickets

• 8,000 18-24 year olds at the events

• 71% of the audience said that the project made them like Budweiser more