Sourz x Vevo

Edrington’s fruit-shot brand Sourz wanted to be seen at the heart of the group occasion, with their tagline “This is Our Shot”, appealing to a new generation.

At Vevo, we launched a partnership to reach more of this audience, where Sourz took over the platform with their branding on specific genres, plus a cherry-picked playlist of all the latest videos each week.

We also ran competitions with prizes including a year's supply of gig tickets, and trips to Miami, Ibiza and Croatia.