Toyota Aygo x Vevo

When Toyota Aygo’s sponsorship of Channel 4’s T4 ended, they needed a new way to reach their youth audiences.

The obvious choice would have been to sponsor another youth TV, but we were able to demonstrate Vevo’s scale and engagement with 18-34s, alongside original content, and event capabilities that Toyota could be involved with.

For over 2 years, Aygo had sponsorship of video playlists, music premieres, competitions, and original content made by Vevo’s studios.

They also sponsored the legendary free Vevo Halloween event in East London, featuring Bastille, Lorde, Iggy Azalea, John Newman and Nina Nesbitt.