Beck’s x Incredibox

One of the music platforms I represented at Siren, was Incredibox - an amazing music app that lets you create your own music with the help of a merry crew of animated beatboxers. Just drag and drop icons onto the avatars to make them sing and start to compose your own music.

I took this app to the Beck’s team, who wanted to promote all the different music icons that had specially designed labels for their beer bottles. Limited labels had been designed by Boys Noize, MIA, Bloc Party, Joy Division and U2 collaborator Anton Corbijn, and reggae/dancehall band Seeed.

The amazing audio and visual experience was designed and made by the brilliant and friendly team behind Incredibox, called So Far So Good, who are based in Saint-Étienne, France.