SIREN

As a music fan, I used loads of independent music platforms like WhoSampled, Incredibox, and Playlists.net because they offered something new and unique.

When I left Last.fm, I introduced myself to the founders of these companies, and asked if I could collectively represent them to brands and agencies. When they said yes, I created SIREN.

As well as a sizeable collective audience, the sites also had open APIs, so it meant some cool new things could be built for brands using the music platforms’ tech.