Puma x deadmau5 x Last.fm

Canadian electro-house DJ deadmau5 was a Puma fan for years before he collaborated with them on making a new range of trainers and hoodies, all featuring deadmau5's signature mouse head.

Puma asked us to make sure all deadmau5 fans on Last.fm across Europe were aware of this collaboration, so Puma took ownership of the deadmau5 artist page, and if deadmau5 was one your top artists, you were targeted with ads promoting the collab.

You could then go onto a specially designed Last.fm-powered platform to have your deadmau5 listening visualised in completely new ways, win tickets to shows, and connect with other deadmau5 fans in your region.