TV, film, gaming and entertainment campaigns on Last.fm

Many entertainment clients such as Bethesda and Codemasters, plus lifestyle brands like Red Bull worked with us to reach audiences, either by their demographics, or more usually by the music that they were listening to.

For example, Channel 4 wanted to promote This Is England ‘86, which had an 80s soundtrack, so they had takeovers on 80s bands/artists such as New Order and The Cure.

Canal+ took over the Last.fm player for relevant audiences to promote their Serge Gainsbourg biopic Gainsbourg when people were listening to his music.

Icon Films took over the player when people were listening to The Beatles to promote their John Lennon biopic Nowhere Boy.

Below is how the Last.fm player usually looked without sponsorship: