Deliveroo x Spotify

In a first for Spotify, we worked with dynamic audio ad company AMA to deliver over 46,000 different combinations of Deliveroo’s messages to people, depending on which city the person was listening, the time of day, day of week, and even what the weather was like.

So someone listening on a rainy Tuesday evening in Manchester would get messaging around relevant food to order, compared to someone listening on a sunny Saturday morning in London.