Norwegian x Spotify

Norwegian Air briefed us to let people know that they had new routes from regional airports in the UK, flying to holiday destinations in Spain.

To promote this, we tapped into the listening data on what unique songs people were listening to in these cities (i.e. not the songs that are popular everywhere), and used this sounds to influence the audio beds that ran across the ads.

We created an interactive map so you could see the full playlists popular in Alicante, Barcelona, Majorca, and Malaga, and people could enter a competition for a chance to win a holiday to one of these destinations, thanks to Norwegian.