Toyota Agyo x Spotify

Toyota wanted the Aygo to more appeal to a younger audience.

This campaign was designed to celebrate and encourage variety in music, with listeners targeted with bespoke ads based on if they listened to a wide range of artists and genres.

The ads linked to an Aygo hub that presented the audience with a personalised playlist chosen for them, based on scanning their Spotify account.

They could enter a prize draw to win tickets to gigs near them, with a twist – they only had 7 days to redeem the code and claim the tickets worth £100, or the prize was lost – encouraging them to be spontaneous.