Jaguar x Spotify

Dua Lipa collaborated with the Jaguar I-PACE by letting fans create a personalised remix of her song ‘Want To’, using their Spotify listening data and rearranging elements of the track to create a personalised version.

From the average tempo of your own playlists, to the mood and energy of the music you stream most often, the data was used to conduct a remix of the song just for you.

Over a million different remixes were possible, with multiple tempos and versions based on a range of music genres from hip-hop and dance, to orchestral, pop music and drum’n’bass.

The track became the most remixed song in history following its launch at an exclusive gig in Amsterdam.